July 13, 2023
Check yourself according to the #checklist:
✅ 1 specific person for part-time or full-time #upselling;
☑ a clear understanding of how much and in what #projects you plan to grow;
✅ the list of specialists who can be resold in each of your projects;
☑ upselling is built into the logic of #communication with clients and project development.
Print and fill out this notepad page or make a similar spreadsheet. Immediately plan your next actions and be sure to assign a responsible person and deadlines for each of the items.
TIPS AND IDEAS
💡 Understand your stakeholder motivation to build your upselling strategy around it. Does he want to get promoted, earn more, raise his profile, just grow the #project?
💡 Always follow the news of the client himself: Press releases, Jobs, Polls, Research results
CONCLUSIONS:
Upsell is an ongoing process that starts with the very first contact. Tune in immediately for long-term cooperation with the customer - especially with a large one. The whole #team is involved in the upselling process in IT, not just #sales and #accountmanagers. There are upsell #opportunities everywhere to take advantage of!
#development #outsourcing #outstaffing #itagency #itleadership